History

With a pair of old jeans in hand, inspired by the rich Andean tradition, we decided to cover their wear and tear using fabrics that honor our cultural heritage. People loved those jeans, and thus, the spark of what would become a revolution in sustainable fashion was born!

A path marked by the commitment to create beautiful things the right way.

We are dedicated to finding the best material suppliers that can bring high-quality, sustainable, and ethical garments to life. Over the years, we have discovered certified cotton fabrics and 100% local manufacturing techniques, thus establishing the foundation of our strong values.

We took the first step on our journey: an exciting debut through an online sales platform. We proved that creativity and determination can overcome any obstacle, marking the official start of our adventure.

We crossed borders, and our designs began to reach Europe and the US. Our story, told unfiltered and with passion, began to resonate beyond our borders. Have you made it this far? Use code APUKLOVE for a special discount and be part of this global movement.

We continue to blend design and culture into every garment. Our new line of T-shirts captures the authentic essence of Ecuador, with stunning designs printed using the most advanced DTG (Direct to Garment) technology. Each garment reflects our commitment to creativity and sustainability.

This year marks an exciting leap forward. We're selling globally on apuk.us and have already launched corduroy jackets that combine classic styles with modern touches. We'll soon be introducing incredible pants that will complement any outfit. We continue to create premium products, exclusively made in Ecuador, reaffirming our mission of innovation, quality, and sustainability.